Joanie Howard
438 NE 4th St, Pompano Beach, FL 33060
trhmarketingexpert@gmail.com - 203-947-0968
______________________________________________________________________________
EXECUTIVE PROFILE
Business & Marketing Management - Manufacturing Procurement - Market Planning
______________________________________________________________________________
Highly accomplished enterprising visionary combining outstanding sales & marketing talents with high caliber general management qualifications, results-oriented, decisive leader, with proven success in establishing a lasting presence in new markets, identifying growth opportunities, and initializing strong business alliances.
CORE COMPETENCIES
Innovative Leadership Style Brand Positioning Strategies Change Management Techniques Product Placement Concepts Sales Team Building New Product Launches
Product Reengineering/Redesign Key Account Management Manage Daily Operations
PROFESSIONAL EXPERIENCE
FIRST CALL 24/7- Davie, FL 2016-present
Chief Operating Officer
By attending 3 network marketing organizations daily in Broward/Palm Beach/Dade County, this has opened many doors and establishing fantastic relationships with a targeted audience and the right demographics.
Key Achievements:
Prospecting property management companies, assisted living facilities, daycare centers, small to large corporations
Manage all technicians and office staff, create progress weekly reports, host monthly staff meetings.
Ability to manage multiple projects independently and meet deadlines for insurance companies.
Scheduling meetings with commercial and residential brokers, mortgage brokers
Educate prospective commercial and residential properties why they need our Emergency Service Provider program, why they choose us instead of competitors
Create rapports with prospective brokers in order to receive business referrals.
Provide the highest level of customer service.
Maintaining existing client relationships, and creating new relationships with prospect clients
Attend networking events in Broward/Dade/Palm Beach Counties
THE ECHELON GROUP- Boca Raton, FL (Contracted) 2014-2016
Marketing and Business Manager
Served as the Director of Marketing & Business Development for a personal injury medical network. The personal injury medical network was designed to help physicians be properly compensated with 5 to 10 business days, instead of 1-5 years, after the client’s case was settled.
Key Achievements:
Prospecting past clients which at that time a great pipeline, which has been created in last 5 years, being in the personal injury industry, and network marketing 7 days a week.
Negotiating new and existing clients into or back into the network (personal injury medical network)
To provide excellent communication skills, both written and verbal and also have persuasive skills in a very high closing ratio.
Meeting doctors, hospitals, surgical centers, urgent care centers on an individual basis to determine their immediate and long-term business goals.
To affective build relationships with all potential and existing customers.
Creating profiles for each client to determine eligibility in order to qualify for the network.
Maintaining existing client relationships, and creating new relationships with prospective clients.
Coaching and offering other employees advice in how working as a team is more effective and profitable.
VISIONS MARKETING CONSULTING-Danbury, CT & Plantation, FL 2011-Present
President (Incorporated only due to employers offering 1099 employment status)
Network marketing is the key to all success marketing and consulting businesses. I started this company back in 2011, working very closely with business owners and non-profit organizations. My business model has been based upon networking with each category of business and pairing each person and their category of business together.
Key Achievements:
Creating and implementing new business strategies for my clients.
Facilitate, Organize, and implement women networking events with a cause. Created a new concept called “Ladies Night networking with a cause”, working with all types of non-profit organizations to donate a portion of what is collected.
Attend Network marketing meetings weekly; such as chamber of commerce, biz to biz networking, women empowering women, etc….
Targeting Expense Management.
Negotiating with media to become a media buyer for my clients.
Targeting Associate Retention.
Create and design business plans to help drive traffic to client’s websites, and social media campaigns.
Maintain SEO, and SEM campaigns for each of my clients.
Targeting Customer Satisfaction.
BROOKFIELD HEALTH & INJURY CENTER- Brookfield, CT 2011-2014
Business and Marketing Manager (Part-time)
Develop business and functional requirements for products. Successfully lead business & development efforts. Perform business and cost analysis. Analyze market segments and create effective business and marketing plans. Develop marketing and sales communication strategies
Key Achievements:
Create new business strategies for effective media buying.
Prospect & set up meetings with personal injury attorneys
Attend network marketing chamber of commerce meetings, Business international meetings, luncheon and after hours hosted by varies businesses throughout the community to promote wellness center.
Prospect qualified small & large businesses to create wellness days to recruit patients.
Facilitate manage and direct wellness days, to perform blood pressure screening, speak about how chiropractic care can help, book patients for free consultations.
Manage calls, emails, and schedule business to business weekly meetings.
Qualify patient’s insurance plans prior to patients scheduled appointments.
Create and design marketing/advertising campaign monthly.
Create spreadsheets for tracking booked and missed appointments.
BMW OF RIDGEFIELD- Ridgefield, CT (Part-time) 2011-2014
Business and Marketing Manager
Progressed from Sales & Marketing to an increasingly responsible position as Director of Sales & Marketing for this leader in product innovation within small to large businesses. Deliver profit-driven revenue models. Develop business and functional requirements for products. Successfully lead business & development efforts. Perform business and cost analysis. Analyze market segments and create effective business and marketing plans. Develop marketing and sales communication strategies.
Key Achievements:
Search for business expos, town galas
Showcase different models of BMW;s at business affairs, functions, and town events
Attend all 9 chamber of commerce morning, noon and evening events
Work side by side with non-profit organizations to host fundraiser at their 7.5 million dollar showroom
Attend weekly meeting to gather information regarding marketing/advertising
Assist Marketing Manager with internal and external marketing strategies to grow business
Create new ideas to market dealership more on a local stand point, create ideas to get the community involved
Attend all local Gala’s to represent BMW, give a BMW away for the weekend as a raffle prize for their silent auctions
Host fundraisers at the dealership to raise money for non-profit organizations such as; cystic fibrosis, MDA, American Heart Association, Chamber of Commerce, Make a Wish Foundation, etc… Create marketing strategies to recruit payments
Create marketing/advertising campaign monthly
Organize and facilitate trade shows, events and fair
Targeting Customer Satisfaction
HEARST MEDIA SURVICES- Danbury, CT 2008 – 2011
Marketing and Business Manager
Progressed from Sales & Marketing to an increasingly responsible position as Director of Sales & Marketing for this leader in product innovation within small to large businesses. Provide result-oriented product management in a direct distribution model. Lead Product Management Teams in the development of new products. Deliver profit-driven revenue models. Develop business and functional requirements for products. Successfully lead business & development efforts. Perform business and cost analysis. Analyze market segments and create effective business and marketing plans. Develop marketing and sales communication strategies.
Key Achievements:
Achieved in the first 5 months at Hearst I managed to become sales person of the month, online sales person of the month, & I had the most new monthly accounts sold (I won a trip to Italy for my performance)
Prospect new qualified potential media clients and maintain and upsell existing client base.
Use sales force for recent and upcoming marketing events, strategies, also to inform management of daily logs.
Create and design new ads for prospects and current clients, and create new and inexpensive, but effective ways to promote my clients in order for them to keep advertising with our company.
Sell a la carte menu which included; SEO, SEM, newspaper ads, flyers, business cards, internet campaigns on company website, magazines, Facebook ad campaigns,
Create press releases to be sent to editorial Dept. to be published
Attend and work expo booths to represent company
Manage all marketing events and staff appropriately
PREMIER SUBARU, Branford, CT 2005-2008
Business and Marketing Manager
Progressed from Sales & Marketing to an increasingly responsible position as Director of Sales & Marketing for this leader in product innovation within small to large businesses. Provide result-oriented product management in a direct distribution model. Lead Product Management Teams in the development of new products. Deliver profit-driven revenue models. Develop business and functional requirements for products. Perform business and cost analysis. Analyze market segments and create effective business and marketing plans. Develop marketing and sales communication strategies.
Key Achievements:
Create and design new business marketing strategies.
Create and facilitate events, such as customer appreciation days, working with non-profit organizations
Seek local community events to sponsor.
Attend networking marketing events such as; Branford Chamber of Commerce, biz to biz, women referring women, women empowering women, attend non-profit organization Galas.
Work side by side with owner Mr. Robert Alvine to determine best plan of action for media buys such as; radio, TV, newspaper and digital campaigns.
Create and organize incentives for sales team.
Maintain website and optimize website daily.
Create new ideas for expanding Premier into becoming an auto group.
BUSINESS ORGANIZATIONS:
Vice President of Mover and Shakers (Women’s exclusive networking group)
Member of Realtors Alliance Association
Member of Coral Springs Chamber of Commerce
National Anthem Singer for Patriot Placement
National Anthem Singer for Honor Flight
National Anthem Singer for Davie Pro Rodeo
National Anthem Singer for Military Fleet Week
Committee Chair for Bit by Bit Organization
Exclusive member of the Tower Club
Volunteer of Gilda’s Cancer Support Club
Fort Lauderdale Chamber of Commerce Member
Prospective member & Singer for Fort Lauderdale Rotary Club
Coral Springs Chamber of Commerce Member
Member of PSNG networking group
Volunteer for Deliver the dream
Member of Biz to Biz Networking
Member Women’s Prosperity Networking
Member of the Young Professionals of Greater Fort Lauderdale
Choir Singer & Member of Heart of Jesus Christ Church in Fort Lauderdale
EDUCATION:
Brewster High School, (1993-1997) High School Diploma
Barbizon Modeling, (1997-1998) Modeling Degree
Central Connecticut State University, (1997-2000) )
REFERENCES ARE UPON REQUEST.