Chapter 7 – Luxury and Legacy

Trusts, Heirlooms, Memories & Succession

 Case Study: Patek Philippe slogan — “You never actually own a Patek Philippe. You merely look after it for the next generation.”

 Torah Source: Proverbs 13:22 — “A good man leaves an inheritance to his children’s children.”

 Example: Judaica heirlooms — silver menorahs, kiddush cups, and prayer shawls passed through families.

 Case Study: Sotheby’s auctions of Jewish ceremonial art — luxury objects as carriers of history.

 Heritage and Continuity: Passing treasures across generations

 Immortality of Beauty: Creating timeless works of art

 The Story Behind the Object: Each luxury piece as a vessel of meaning

 Luxury as Memory: Anchoring family and communal history