Chapter 4 – Kabbalah and Beneficent Branding

Divine sparks, Tiferet, Abundance

 Concept: Birur nitzotzot — every object holds divine sparks waiting to be elevated by mindful use.

 Torah Source: Isaiah 60:5 — “The abundance of the sea will be turned toward you, the wealth of nations will come to you.”

 Case Study: Fine kosher wines — vineyards sanctifying luxury agriculture through blessings and Shabbat.

 Kabbalah: Tiferet (beauty, harmony) as the balance between compassion and strength — beauty itself is holy.

Birur Nitzotzot: Elevating divine sparks through enjoyment

 Tiferet (Beauty): Luxury as a mirror of cosmic harmony

 Ein Sof’s Abundance: Reflecting infinite divine generosity

 The Sacredness of the Physical: Transforming consumption into devotion