CHAPTER FIVE
Luxury is a Mitzvah

Chapter 5 – Philanthropy and Power

Leveraging Your Brand, Hospitality, Public   Relations, Rambam

 Case Study: Tiffany & Co. — founders were major philanthropists, funding hospitals and museums.

 Jewish Practice: Hosting Shabbat meals with abundance is hachnasat orchim (welcoming guests).

 Torah Source: Avot 4:1 — “Who is rich? One who rejoices in his portion.” Sharing that portion turns wealth into mitzvah.

 Example: Luxury Jewish weddings — grandeur used not only for the couple but for elevating community joy.

Charity Through Wealth: How luxury enables philanthropy

 Dignity of Others: Offering luxury experiences as hachnasat orchim (hospitality)

 Community Support: Luxury markets funding schools, hospitals, and cultural institutions

 Luxury Events & Mitzvahs: Weddings, bar mitzvahs, and communal feasts

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